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  "job_description": "Digital Analytics Consultant\n\nAbout Comwrap Reply:\n\nComwrap Reply is a specialist consultancy within the Reply network, delivering high-impact digital transformation projects across marketing, data and technology. We are an Adobe Platinum Solution Partner and Digital Experience Emerging Partner of the Year for Adobe Experience Manager, Adobe Experience Cloud and Adobe Commerce.\n\nWithin the Reply Group with over 16,000 employees worldwide, Comwrap is the Global Competence Centre for Adobe Experience Cloud.\n\nRole Overview:\n\nAs a digital analytics consultant, you will provide end-to-end analysis, reporting, recommendations, and implementation support to optimise clients’ digital estates. Your work will focus on improving the customer experience, promoting a customer-first approach, streamlining workflows, maximising profitability, and implementing new tracking requirements. You will guide clients in shaping their broader customer data strategies. This includes identifying relevant data sources and leveraging them to build detailed customer journeys.\n\nResponsibilities:\n• Analyse data from various digital sources to investigate issues and propose data-driven solutions.\n• Evaluate the performance and attribution of digital marketing channels such as SEO, PPC, and Display.\n• Conduct ad-hoc analyses to address specific business questions.\n• Develop hypotheses for optimisation and provide proactive recommendations based on insights.\n• Prepare and deliver impactful insight presentations with actionable recommendations for clients.\n• Design, implement, and report on A/B tests and personalisation campaigns, including ROI and benefits realisation.\n• Train clients on digital analytics tools to encourage self-service analytics reporting and effective data visualisation using tools like Power BI or Tableau.\n• Identify, map, and leverage client data sources, including creating tagging specifications and facilitating workshops to build personalised customer journeys.\n\nAbout the Candidate:\n• Degree in computer science, statistics, or a related field.\n• Minimum of 2 years’ experience with Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics, or similar tools.\n• Proficient in using tag managers such as Adobe Launch or Google Tag Manager for digital analytics implementation.\n• Skilled in data visualisation tools like Microsoft Power BI, Looker Studio, and Tableau.\n• Strong stakeholder management skills and experience running client workshops.\n• Excellent communication skills with the ability to translate complex data insights into clear, actionable recommendations.\n• Experience with Adobe Experience Platform, BigQuery, Customer Data Platforms (CDPs), and A/B testing tools such as Adobe Target or Optimizely is a plus.\n• Familiarity with implementing data sources into CDPs and a basic understanding of JavaScript is advantageous.\n\nReply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law.\n\nReply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need.",
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