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  "job_title": "Insight Analyst - Full Time",
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  "job_country": "GB",
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  "employer_name": "72Point",
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  "job_description": "Job Title: Insight Analyst\nEmployment Type: Full-time\nSalary: Up to £40,000 depending on experience\n\n72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond.\n\nWe work with big names brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more.\n\nOur client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.\n\nWe distribute to the biggest news publishers in the UK – from the Sun, Mirror and Daily Mail to the Times and Telegraph.\n\nThe Insight Analyst plays an important role in transforming data into meaningful insights that support informed decision-making across the organisation. This role is responsible for working closely with internal stakeholders to gather, analyse, and interpret data from a variety of sources, including media monitoring, social listening and CRM platforms. The Insight Analyst helps identify patterns, trends, and opportunities that enhance understanding of performance, audience behaviour, and market activity.\n\nThe Insight Analyst contributes to continuous improvement by supporting analytical projects, maintaining data quality, and assisting teams in evaluating the effectiveness of campaigns, communications, and business initiatives.\n\no Partner with stakeholders across Creative, Sales, and other business functions to gather, clarify, and prioritise requirements\no Internal : keeping the company informed on the performance across multiple departments in terms of media mentions, share of voice, sales and media relations\nInput into pitching decks to win new business, looking at market data, media analytics and website traffic; summarising, drawing insight and identifying relevant findings for each report to help outreach or tracking\no Media monitoring and measurement – using a media platform, filtering, data downloads, drawing insights and familiarity with media metrics such as Reach, Views, Impressions, Sentiment, Key Messaging, Spokespeople, Call to Action, etc, and how best to use these in reporting\no Social Listening – searching for topics or brands, and able to analyse large datasets in order to summarise into meaningful insights that can help inform decisions or create opportunities\no Proactively scope and build new reports to help drive the business\no Minimum of 3+ years’ experience in analytics in a commercial or digital environment, preferably in media or communications sector\no Proficiency with Microsoft Office, especially advanced Excel (e.g. pivot tables, VLOOKUP, macros)\no Solid foundation in mathematics and/or statistics to support data-driven decision-making\no Media monitoring and measurement : experience searching, filtering, exporting/downloads, organising data and extracting insights from a media monitoring platform and strong working knowledge of common media metrics and how to use them appropriately in reporting: o Social listening : able to query topics/brands, handle large datasets , and summarise into meaningful, decision-ready insights\no Experience in building Boolean Searches\no Strong technical experience with CRM systems, databases, and data visualisation tools (e.g., Power BI) .\no Knowledge of SQL or other programming language",
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  "employer_website": "https://www.72point.com",
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  "job_employment_type": "Full–time",
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  "job_posted_at_datetime_utc": "2026-03-25T00:00:00.000Z"
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